Insight Sprint
A structured research sprint that captures how buyers describe their problems, what they compare you against, and what proof they need before they say “yes.”
When this is the right move
- You’re getting traffic, but your messaging doesn’t “click” quickly.
- Sales calls go long because you’re explaining basics (or battling misconceptions).
- Your team has strong opinions, but not shared evidence.
- You’re entering a new segment and need language you can trust.
What you get
Deliverables are designed to be immediately usable across website, sales, and campaigns.
Buyer language bank
Pull‑quotes and phrases categorized by pain, desired outcome, and “why now” triggers.
Objection & confusion map
What stalls decisions, what prospects misunderstand, and what proof reduces risk.
Competitive clarity
A practical comparison: what competitors emphasize, and where you can differentiate without stretching the truth.
Messaging inputs
Raw materials for positioning: primary narrative options, recommended claims, and “do not say” notes.
How the sprint runs
We align on ICP, current story, and what you need the research to answer.
Interviews (customers or prospects), review mining, sales call notes, and a light competitor scan.
I translate raw notes into themes, decision triggers, objections, and proof requirements.
You get a working document and a call to prioritize what to do with the insights.
Outputs you can use across campaigns
The Insight Sprint is designed to set you up for stronger messaging and pages. Common “next steps” include:
Messaging refresh
Turn insights into a positioning choice and message hierarchy your team can repeat.
Messaging & Positioning →Landing page rebuild
Use buyer language to tighten your hero, proof, and objections—then ship.
Landing Pages & Website Copy →Content system
Create content angles that match intent and naturally support conversion.
Content & SEO Briefs →Insight Sprint FAQ
Often, yes—if you can introduce willing participants. If interviews aren’t feasible, we can use alternatives (reviews, support tickets, call notes, survey data). The sprint is scoped based on what access you have.
It depends on deal size and variety. Many teams get useful signal from 5–8 interviews, especially if you’re focused on a tight ICP. For multi‑segment products, we may recommend more or split into phases.
The sprint produces evidence and language that makes positioning decisions easier. Positioning still requires tradeoffs—this work reduces guesswork and gives you defensible options.
Yes. The deliverable includes a language bank, objections, and proof points specifically so you can adapt them for ads, landing pages, decks, and talk tracks.
Ready for clarity?
If you’re tired of debating messaging internally, an Insight Sprint gives you a shared source of truth.