Content & SEO Briefs
A content system that supports your funnel: topics mapped to intent, outlines that writers can execute, and conversion paths that make content worth publishing.
What this is (and isn’t)
This is not “write 50 blogs and hope.” It’s a deliberate plan built from your buyers’ questions, objections, and decision criteria.
- Is: topic clusters, SEO‑aware briefs, and reusable angles tied to your messaging.
- Is: content that supports sales conversations and landing pages.
- Isn’t: keyword stuffing, thin content, or AI‑generated filler.
Deliverables
Topic clusters
A small set of themes that map to your ICP’s problems, alternatives, and evaluation path.
Editorial plan
What to publish first, how pieces connect, and where conversion paths should live.
SEO briefs
Intent, outline, sections, internal links, and “proof to include” notes for each piece.
Conversion mapping
Recommended CTAs and supporting pages so content builds momentum—not just pageviews.
Optional add-ons
- Pillar page copy: a foundational landing page that your cluster supports.
- Ghostwriting: limited capacity; scoped per project.
- Content refresh: update existing posts for clarity, intent match, and conversion.
How content supports your pipeline
Content works best when it’s part of a sequence: awareness → comparison → evaluation → decision. We map pieces accordingly.
Awareness
Define the problem in buyer language and show you understand the stakes.
Comparison
Help prospects evaluate alternatives—without turning it into an attack piece.
Evaluation
Give decision criteria, proof, and implementation expectations so the next step feels safe.
Content & SEO FAQ
No. Search visibility depends on factors outside any one person’s control (site authority, competition, technical SEO, and algorithm changes). The focus here is intent match, clarity, and consistent publishing.
Yes—that’s the point. Briefs are written so a capable writer can execute without mind-reading. If you need an external writer, we can align them to the same system.
I don’t deliver AI-generated “bulk” content. If any tooling is used, it’s for support tasks (like organizing notes), and the final output is edited, original, and quality-controlled. The deliverable is a brief or copy you can stand behind.
I cover on-page structure and intent alignment. For technical SEO (site speed, indexing issues, etc.), I can collaborate with your developer or recommend a specialist.
Next step: if you want content that supports revenue—not just traffic—start with a tight cluster and a clear conversion path.