A transparent process you can plan around.
Most “messaging projects” fail because the work feels fuzzy. Scoop projects are structured as sprints with written deliverables, clear decision points, and a calm cadence.
The rhythm
A typical sprint includes:
- Kickoff (60–75 minutes): goals, constraints, audience, success measures
- Weekly check‑in (30 minutes): decisions, feedback, next steps
- Shared workspace: one main doc with versions and rationale
- Two revision rounds: structured, not endless
Tools
I keep it simple: Google Docs (or your preferred doc tool), optional Figma for wireframes, and email for key decisions. No complex project management required unless you want it.
What I’ll ask from you
To keep the work moving, I’ll need:
- One point of contact who can make decisions (or consolidate feedback)
- Access to relevant context: sales notes, product docs, existing data
- Honesty about constraints (pricing, onboarding reality, limits)
- Availability for quick decisions when tradeoffs appear
What you’ll get
- Clear deliverables, not “recommendations”
- Rationale behind key choices
- Copy / messaging built to scale across campaigns
The five stages
We define the real problem, pick the smallest scope that helps, and set success measures (e.g., better lead quality, clearer ICP match, improved conversion flow).
We gather evidence: customer language, objections, competitor messages, sales questions, and any relevant analytics. This reduces “opinion wars.”
We make positioning tradeoffs and build a message hierarchy: what to lead with, what to support with proof, and what to reserve for later.
We turn the narrative into usable deliverables: page copy, campaign blocks, FAQs, microcopy, and handoff notes so publishing doesn’t stall.
If you have measurement in place, we review early signals and refine. If not, we prioritize fixes that make the biggest difference without over‑engineering.
What happens after delivery?
You’ll receive a clean handoff: final docs, implementation notes, and “what to test next” suggestions. If you want ongoing support, we can scope it—otherwise you keep everything and move forward.
Outcome focus.
My job is to ship communication assets that make it easier for the right buyers to understand you—and for your team to sell consistently.
Results vary, but the process is designed to improve clarity, alignment, and conversion path quality.