I keep client work confidential. To show how Scoop engagements work, the examples below are anonymized and composite—
details have been changed and combined to protect privacy. They’re meant to illustrate process, deliverables, and the types of outcomes teams track.
Composite Case #1 — “We sound like everyone else”
Category: B2B SaaS (security / compliance) • Engagement: Insight Sprint → Messaging → Homepage copy
Challenge
Traffic was steady, but the homepage blended in. Prospects couldn’t quickly explain “why this vs. alternatives,” so demo requests skewed toward low fit.
What we did
- Interviewed a mix of recently closed‑won and closed‑lost buyers
- Mapped decision triggers, objections, and proof requirements
- Built a message hierarchy centered on risk reduction and audit readiness
- Rewrote homepage narrative + proof blocks + FAQ
Observed outcomes (reported)
- Higher‑quality demo requests (fewer “what is this?” calls)
- Improved page-to-demo conversion over the first 4–8 weeks (varied by traffic mix)
- Sales team adopted a consistent opener based on the message hierarchy
Composite Case #2 — Campaign landing pages that match the ads
Category: B2B services (operations consulting) • Engagement: Messaging → Landing page copy
Challenge
Paid campaigns were generating clicks, but the landing page felt like a generic brochure. The offer was strong, but the flow didn’t match the ad promise.
What we did
- Clarified the offer into a simple “before/after” outcome with constraints
- Wrote a landing page with campaign‑ready headline sets (3 angles)
- Added microcopy to reduce friction on the form (“what happens next”)
- Created a proof block library (case snippets, process steps, objections)
Observed outcomes (reported)
- More qualified inquiries (clearer expectations up front)
- Lower bounce rate from paid traffic
- Smoother sales handoff because the landing page pre‑qualified intent
Composite Case #3 — “Our content feels random”
Category: B2B SaaS (workflow automation) • Engagement: Content & SEO Briefs
Challenge
The team published sporadically, topics weren’t connected, and content didn’t naturally lead to product evaluation. Writers lacked direction on angle and intent.
What we did
- Built topic clusters around buyer jobs, alternatives, and evaluation criteria
- Created SEO briefs with outlines, internal links, and proof requirements
- Mapped CTAs to the right stage (not everything pushed “book a demo”)
- Refreshed a set of existing posts for clarity and conversion paths
Observed outcomes (reported)
- More consistent publishing cadence (less decision fatigue)
- Higher engagement on pillar pages (time on page, scroll depth)
- Clearer conversion paths from informational content into evaluation pages
Composite Case #4 — Founder-led narrative cleanup
Category: Early‑stage startup • Engagement: Messaging → Website copy
Challenge
The founder could explain the product live, but the website didn’t carry the story. Different pages used different language, and feature lists replaced outcomes.
What we did
- Captured founder narrative, user feedback, and competitor positioning
- Defined a message hierarchy with “what to lead with” guidance
- Rewrote key pages with consistent claims and proof blocks
- Created a short internal guide: “how to talk about this product”
Observed outcomes (reported)
- Shorter explanation time on calls (“the website did the intro”)
- More consistent messaging across marketing and sales
- Cleaner campaign execution because the narrative was stable