Clarity is a competitive advantage.
I’m Matthias Wampler, the person behind Scoop. I help teams translate complex offers into clear, confident messaging— then turn that messaging into web pages and campaign assets that make the next step obvious.
What I believe about good marketing copy
When we borrow phrases from real customers, the copy feels obvious—in a good way.
Positioning is saying “no” to some stories so the right one can land.
Messaging is only useful if it shows up everywhere: website, sales, onboarding, and ads.
Who Scoop is for
Scoop is a good fit for teams that have something real to offer—and want to communicate it without pressure tactics.
- B2B SaaS teams refining positioning after growth, pivots, or new ICP focus
- Service firms productizing offers and clarifying what makes them distinct
- Founders & marketing leads who want a partner that can think and write
How Scoop got its name
“Scoop” is shorthand for the part most teams skip: collecting the truth about how buyers think, decide, and describe their problem. When you have that scoop, your messaging becomes a lot less stressful.
What I do (and don’t) do
- Do: research, positioning, messaging systems, conversion copy, and content strategy.
- Do: write practical copy your team can publish.
- Don’t: run paid media budgets, guarantee results, or do “growth hacks.”
- Don’t: use manipulative tactics or pressure language.
What you can expect
- Clear scope, documented deliverables, and transparent assumptions
- Decision points when tradeoffs matter (ICP, claims, proof)
- Copy that can be adapted for multiple campaigns
- Hand‑off notes so implementation doesn’t stall