Insight Sprint
Customer + competitor research that turns scattered notes into a usable language bank and objection map.
- Interview plan + synthesis
- Top pains, triggers, and proof points
- Competitive clarity (what to stop saying)
US‑based • Remote‑first • Strategy + copy you can deploy
Usescoop.com — your “get the scoop” partner for clear messaging.
Messaging and conversion copy built on real customer language.
If your website sounds like everyone else, your best prospects hesitate. Scoop helps you uncover what buyers actually care about, shape it into a confident narrative, and turn that narrative into landing pages, campaigns, and content your team can reuse.
Clarity your team can repeat
Copy aligned to your funnel
Assets ready for ads & sales
Process you can plan around
No aggressive promises. Just disciplined research, strong writing, and a transparent way of working.
What Scoop delivers
Choose a focused sprint, or stack services into an end‑to‑end narrative—research → messaging → pages → content.
Positioning first, polish second.
The goal is not “prettier words.” The goal is decision‑ready clarity:
why you, why now, and what to do next.
Messaging & Positioning
A message system your whole team can use—website, sales calls, decks, onboarding, and ads.
- Positioning statement + differentiation
- Message hierarchy + proof library
- Copy-ready narrative framework
Landing Pages & Website Copy
Conversion copy that respects the reader’s time: clear value, specific outcomes, and clean CTAs.
- Homepage or landing page copy
- On‑page SEO + microcopy
- Ad‑to‑page alignment
Content & SEO Briefs
Strategy and briefs that make content feel less like guesswork—and more like a system.
- Topic clusters + editorial plan
- SEO outlines and writer briefs
- Internal linking + conversion paths
Why teams hire Scoop
Your website, ads, and sales conversations are all saying something. The question is whether they’re saying the same thing—and whether it matches what your buyers care about.
Research that pays rent
We focus on language you can copy‑paste into pages, emails, and decks—not a 70‑page report.
Clear deliverables, not vague “consulting”
Every engagement ends with artifacts your team can ship and reuse across campaigns.
Respect for your brand voice
We keep your tone human and professional—without hype, pressure, or guaranteed claims.
Small studio, senior attention
You’ll work directly with Matthias Wampler. No handoffs, no mystery writers. If a specialist is ever needed (design, dev, analytics), it’s coordinated transparently.
Common starting points
- “We’re getting traffic, but conversions are soft.”
- “Sales calls are going okay, but our story feels fuzzy.”
- “We need a campaign landing page that matches our ads.”
- “We want content, but we don’t have a clear angle.”
A short fit call helps confirm scope, timeline, and the best next step.
A process you can plan around
The work is structured, documented, and built to scale across your site and campaigns.
See the full workflow1) Fit & scope
Define goals, constraints, and what “better” means for your team.
2) Collect the scoop
Interviews, reviews, competitor scan, and language capture.
3) Shape the narrative
Positioning choices, message hierarchy, and proof.
4) Ship
Copy + assets ready for publishing. Practical handoff notes included.
Want to see examples?
I keep client work confidential. The case studies on this site are anonymized, composite examples that show how the process works in practice.
Transparency note.
Outcomes depend on many factors (offer, traffic mix, pricing, sales follow‑up, etc.).
I’ll share what I can, and I’ll always separate deliverables (what I control) from results (what we influence together).